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e-Publishing
Nicholas Negroponte
is the famed MIT Media Lab Chairman and founder of Wired magazine.
Nearly ten years ago in his regular Wired column, he observed
that electronic publishing was going to radically alter the
publishing model from one of 'Print and Distribute' ... to one
of 'Distribute and Print'.
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Nicholas correctly predicted
that the fundamental change from print residing on atoms (paper)
to bits (data) was going to empower a revolution in publishing
like no other since Gutenberg. How right he was. |
Business has been quickest to realise the benefits that e-Publishing
can bring to such as areas as manuals, brochures, electronic
forms, and tenders. The benefit to the author to instantly deliver
high quality electronic documents via the web or email is matched
by the convenience to the reader. Further the recipient can
still print an atom based hard copy if they desire.
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Add to those benefits the power
of searching the document, watch embedded or linked video, listen
to audio and you have an immersive, powerful method of communication.
Real World's experience in this field stretches across a variety
of projects, most using the ubiquitous Adobe PDF format. Many
people know of PDF for reading black and white documents on-screen
such as software manuals, but in addition it is actually a powerful
'wrapper' for multimedia which can include html, Flash, high
quality photos, digital video, audio ... virtually any media
you can name can be combined into a single read-anywhere PDF
file.
Some applications of this powerful medium have included; tenders
& pitch documents, conference papers collected on CD-Rom,
web based marketing brochures, CD companions to printed books,
email invitations, instruction manuals, medical papers, school
curriculum ... the list is truly endless. |
Think about your own business ... and imagine how useful it
can be to have a document which can be easily searched in seconds
to find exactly what you are looking for ... easily navigate
even large documents with intelligent bookmarking and chapter
creation, create web links to external urls and contact email
addresses, embed or link video and audio files, distribute one
file which on a button can toggle text between different languages
.... talk to Real World today and let us help you understand
why your business must be competitive in this important area.
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